You want a seat at the table? You gotta earn it

As a corporate PR advisor, I regurarily emphasize the importance of having the head of communications seated at the top management table. I could go on ond on about why this is so important, ezpecially when it comes to leveraging strategic PR programmes or aligning operations with public opinion.

But on this particular day, I won’t.

Today I will emphasize the harsh truth that it is not the responsibility of the top management to seat the head of communication at their table. The responsibility lies fully with the function itself to earn that position - and that makes all the difference.