All right, so I’m not the biggest fan of so called “PR stunts”. Out there, there are so many substantial and real stories worthy of being told, that I as a rule wouldn’t advise anyone to invest in gaining media attention for marketing extravaganzas.

But of course, there are exceptions. This message is just too adorable, and the scheme so elaborate it alone makes up for a good story. I personally don’t think news media journalists should fall for stunts like this, but it sure makes for a feelgood web clip.

Via @jocke.

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Strandh.DigitalPR » Blog Archive » Heineken lyckas göra gerilla viral. Jävlig viral.
2022-03-16 at 23:39

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@collentine 2022-03-16 at 01:06

nice. I particulary like their tag-line: made to entertain. Definitely right in the time with social media and creation of viral videos, question is how much sales it leads to and if they manage to connect fun with their brand.
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