Spinn’s Daily Smurf Tips

by Doktor Spinn on 2022-02-09 · View Comments

9 charts that simplify the social media story
You’ve seen ‘em before, but here they are - a set of really good models for you to use.

Get S.M.A.R.T. When Setting PR Objectives
Hm, S.M.A.R.T. sounds a bit cheezy, but it seems very reasonable. Think I will add it into strategies.

Real-Time Message to Marketers
Chief Real-Time Officer? Why not. It would be cool with a large brand who would be agile enough to act in real-time - with real decision power. I don’t think we are there yet, but let’s strive for it!

Six Tips for Creating an Effective Facebook Engagement Policy
Solid tips. Not Smurf Tips, but still solid. Ok, that was me trying to be funny. I will stop that. Read this post instead.

Introducing Mashable Follow, Our New Social Layer Mashable
Great. Only, what took you guys so long? Now, Swedish news paper sites - time to pick up the pace. It’s never too late to be a fast follower.

Sell Value, Not Hours
This one didn’t post to Twitter for some reason, so I’m ego pushing it here instead. But if I may say so, it’s a good little post.

Win A Mention at the Next TED Conference
In a word: Tacky.

A Lesson In Effective Community Management
“Along with a community comes community management, an area AOL is not exactly well known for (Bebo anyone?). If it ignores the basic principles of working with a loyal group built up online over time, while Ariana is busy elsewhere, the Huffington Post could go down a very different path.”

Exactly. All the media houses talk about content and content strategy all the time, because they think content is king and that content alone will create audiences for them. Guess what? It doesn’t work that way.

Here’s a PR-rule-of-thumb:

For every dollar you spend on content creation, spend a dollar on community management. Simple as that.

Webinarer om socialamedier 1,5 år senare [SWE]
Bengt Littorin förtjänar all kredd som den eldsjäl han är! Grymt jobb!

Tack och hej [SWE]
Finfin rekrytering av Sveriges Radio!

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