Spinns Smurftips

by Doktor Spinn on 2021-12-19 · View Comments

Dell Sets a New Standard for Listening and Community
Dell’s focusing in on listening, not just monitoring.

No, It’s Not A Facebook Profile. It’s Picasso (well, almost)
Cool. Via Maria Hägglöf.

”some didn’t like the internet either”
Heja, CB!

En helt vanlig lördag hos familjen jardenberg

Våra diskussioner i vår lilla minifamilj handlar just nu om att lägga upp bikinibilder på Flickr eller inte - en ganska sexig sociala medierdiskussion på det hela taget. Å ena sidan vill man ju inte vara någon jäkla puritan, men samtidigt är det ju inte en diskussion man vill dras allt för djupt in i.

Blogger Review Program - O'Reilly Media
Brilliant. I love this idea.

Lönetoppen bland kommunikationscheferna
Ah, kommunikationsdirektör på ett stort svenskt bolag vore ju ett yrke att försöka skaffa sig i framtiden. Inte minst för lönerna. Men frågan är ju när man skulle kunna tänka sig att inte längre hjälpa flera företag åt gången? Nåväl, jag är för oerfaren i alla fall, så då är konsultsidan bra på många sätt många år till.

Neoredaktör SJs nya presstalesman
“Den välkända liberala bloggaren, debattören och före detta redaktören på tidningen Neo, Johan Ingerö, tar på måndagen den 20 december över ansvaret för SJs utåtriktade pressarbete.”

Mark Zuckerberg Named Time Magazine’s 2010 Person Of The Year
Imagine connecting that many people. Talk about making a difference. This might be a obvious choice, but still.

Sex in outer space
“The possibilities of pregnancy and the effects of gravity and radiation on the testes, ovaries, menstruation, and developing fetus, including a child born on Mars, are discussed. What may lead to and how to prevent sexual conflicts, sexual violence, sexual competition, and pregnancy are detailed. Recommendations include the possibility that male and female astronauts on a mission to Mars, should fly in separate space craft.”

And one should go to Venus?

jardenberg kommenterar – 19 Dec, 2010 #jjk
“Det som är fascinerande är att lokalpressen har vetat om det här, och har försökt lösa det. Vad värre är, man hade egentligen instrumenten. Säljstyrka på gatorna, koll på marknaden och en grym penetration i den lokala publiken. Men alla seriösa försök att göra något sådant här, kliva in i transaktionen, stoppades mer eller mindre medvetet av rädslan för att kannibalisera på gamla produkter. Papperstidningsaffären ska skyddas in i döden, och då ser man inte det uppenbara.”

Eller hur?! Det kändes aldrig som om att någon riktigt hörde vad som sades, även om de lyssnade på alla goda råd om nya affärsmodeller hit och dit. Nu får de stå sitt kast, verkar det som…

We love the smell of PR in the winter #PRofSweden
PRskvaller tar upp kampen sin föregångare. Eller är det samma person, möjligen?

Ett skvaller är att Spinn uppenbarligen smurftipsar på sin smekmånad i Karibien. What’s that all about?

Yahoo Just Killed… Consumer Confidence In Them
“It has been fairly amazing to watch this Yahoo “sunsetting” news over the past 48 hours. It seemed to go from a bad leak, to huge backlash, to PR disaster, to confusion, to worse PR disaster.”

Financial Times: A good PR consultant is worth the money
Biased? Who? Me? Naw, I don’t think so…

Best Gifts for the Journalists On Your List
“Journalists, while notoriously easy to talk to, may just be among the hardest to shop for.”

Is this the case even if you happen to be married to one? Come to think of it, it’ll probably make it even harder…

How Do You Evaluate Influence?
“I’m optimistic that new services will come out to help us better evaluate and target influencers, and to measure the impact those influencers have in driving action. For example, there’s a new service coming out from mBLAST, that will look at influencer identification based on algorithms to analyze the reach and impact of an influencer’s voice (without using an arbitrary score that applies to all situations).”

The Good Fight: How Conflict Can Help Your Idea
“Some leaders value consensus so much that they feel they need complete agreement on everything. They stamp out disagreements over the issues because they fear their subordinates might get their feelings hurt, some teammates will harbor grudges, or the team could lose cohesiveness. Without commenting on the general wisdom of this leadership philosophy, I will say that avoiding conflict can actually be ruinous for achieving buy-in for an idea.”

Social Media is Akin to Compassionate Listening
“I think people get tripped up on the difference between “monitoring” and “listening.” Monitoring entails keeping a constant vigil on certain keywords and noting trends, spotting disasters before they explode, and noting any major changes in friends or followers.

Monitoring is something that every individual and business on the planet should be doing. Simple monitoring can be done with free tools such as Google Alerts and Search Twitter. More extensive monitoring can be purchased through services like Radian6.

The word “listening” evokes a deeper connection, and I firmly believe that it only can be done by a real human, listening in real time to the conversation.”


20 Simple Steps to the Perfect Persuasive Message
Or “20 reasons Jerry really love PR”? :)

Seriously, there’s a craft behind persuasive messaging. But I must add, that it’s more about finding stories matching these criteria, rather than spinning stories that don’t.

What the C-Suite Needs to Do for Process Improvement
Yes, yes, and yes. I love this article. Make sure you listen, you measure, and then - you change.

Respect the brand this Christmas/Holiday Season
Santa’s got a brand new book.

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